Lightweight and balanced, the Dyson Supersonic hair dryer reinvents this beauty basic, putting a digital motor in the handle to produce a controlled, high-velocity airflow for ultra-fast drying power. A microprocessor with intelligent heat control helps protect against extreme heat damage, while the magnetic attachments let you smooth, style, and diffuse with ease.

The Supersonic features an ionizer that helps reduce static through negative ions. When the air exits the machine, additional air is captured from the sides and the back, multiplying the air that was drawn in at the base three times.